Teaching at the Faculty of LawUnderstanding the people who use legal services
At Thammasat University, my teaching connects legal study with business and the experience of using a service. Students research frustrations, develop business ideas and examine real places where an experience has been redesigned.
Start with the people using the service
In LB 113, Business Basics for Law Students, students research frustrations with legal services and develop business ideas around what they find. The research gives their semester work a starting point in people’s experience, before they decide what a business might offer.
My August 2026 teaching post documents this assignment at Thammasat’s Faculty of Law.
Start with legal-service users.
In LB 113, students research people's frustrations with legal services. Their business ideas begin with those findings.
Look at the experience.
Experience Design for Law brings people's feelings into the discussion of justice, alongside rules and procedures.
Build a business idea.
Students in Business Basics for Law Students develop ideas around their research into legal-service needs.
Experience Design for Law, 2025
In October 2025, I taught Experience Design for Law with Tae Pasinpat Chaitawatsakul of Easy Money. We connected business, people and empathy, looking at justice through how people feel as well as through rules and procedures.
Students also studied Umami Street and the design of memorable experiences.
A class at Rajadamnern Stadium
In September 2023, I brought a class to Rajadamnern Stadium to study how RWS transformed the venue into a global sports-entertainment hub and elevated Muay Thai. The group then attended the tournament, experiencing the venue we had come to study.
This was a business-transformation lesson in a live operating setting. It sits alongside my teaching in Thammasat’s international LL.B. Business Law programme, where I returned to my alma mater as part of the instructor team, teaching alongside former classmates.